For years, I’ve searched high and low for a product line that truly “does what it says it will do.” I’d find a few products I loved in one line and a few in another, but it was rare to find a complete line that delivered consistently. On top of that, product lines are often massive, making it hard for a salon to carry a full range without some items collecting dust on the shelf. Finding a professional line that’s ethical, locally owned, created by hairstylists, clean, and refillable felt impossible—until SITCH found us.
In some magical way, SITCH came into my life, and it has been nothing short of transformative for my salon. I was given some samples to review by a rep and later that month was invited to a class by a local artist who educates for them. I had already been committed to finding a new line so the timing was perfect. They have an education loft in Little Italy San Diego where they hold cutting and product knowledge classes. They also host hairstylist gatherings at local venues like the Aero Club where they do on-stage- demonstrations and invite local hairstylists to show off their talents.
A factor in my decision to move the salon’s product line to SITCH is that they keep it simple by offering five styling products and two shampoo-and-conditioner sets, and each one works beautifully as intended. Their formulas are highly concentrated, so a little goes a long way, making them not just effective but also a smart investment for your hair and wallet.
SITCH is designed to perform for every hair type and texture. For most of their products, you only need 1-2 pumps for fine to medium hair and 3 pumps for thick, wavy, curly, or frizzy hair. Their volumizing spray is also a standout—it never gets crunchy, even if you apply too much, as long as you use a roll brush and heat. It’s perfect for velcro rollers too.
The shampoos and conditioners are game-changers. With highly concentrated formulas, a little goes a long way, Start with 1-2 pumps of shampoo on thoroughly wet hair, focusing on the scalp for a luxurious clean that doesn’t strip the ends. For the conditioner, squeeze out excess water before applying 2-3 pumps from mid-lengths to ends. This method prevents dilution, keeps your roots fresh, and helps extend your wash days.
My personal favorites are the smoothing lotion, curl lotion, and leave-in treatment. The smoothing lotion makes even the toughest blowouts smooth, shiny, and long-lasting, with built-in memory and humidity protection. The curl lotion helps align curls for maximum bounce and shine, while the leave-in treatment and detangler spray leave hair light, airy, and camera-ready.
SITCH’s commitment to sustainability is another reason I’m obsessed. Their award-winning packaging uses post-consumer recycled plastic instead of glass. It’s infinitely recyclable, lightweight for transportation, and safe for the shower—no breakage risks. Plus, their line is vegan, cruelty-free, and free of silicones, sulfates, parabens, phthalates, artificial colorants, and more than 2,700 other potentially harmful ingredients.
As the first refillable line on the market, SITCH offers a real solution to the beauty industry’s waste crisis. The beauty industry is a major contributor to global pollution, with excessive packaging—often single-use plastics—and non-recyclable materials creating enormous waste. SITCH challenges this norm, proving that high performance and sustainability can go hand in hand. Plus, their refillable system offers an even lower price point, making sustainability accessible without compromising on performance.
If you choose to invest in hair products, why settle for corporate giants that exploit workers, use low-quality ingredients, and contribute to environmental destruction? SITCH embodies clean ingredients, high performance, and thoughtful design. That’s the kind of beauty I stand behind.