For years, I’ve searched high and low for a product line that truly “does what it says it will do.” I’d find a few products I loved in one line and a few in another, but it was rare to find a complete line that delivered consistently. On top of that, product lines are often massive, making it hard for a salon to carry a full range without some items collecting dust on the shelf. Finding a professional line that’s ethical, locally owned, created by hairstylists, clean, and refillable felt impossible—until SITCH found us.